marketing research

The CEO of VK retailer states that he is very concerned with the continuing decline in sales. The manager has asked for your assistance in finding the reasons for the sales decline. VK is a huge clothing retailing business that owns 237 outlets in major shopping centres in South Africa and the rest of Africa. The company has an average annual turnover of more than ZAR 4.2 billion (1 ZAR = 5.12 INR), but lately sales have dropped. (a) Define the management decision problem, at this stage and describe the process to identify possible cause of the problem? Suppose that after initial research by you using the process to identify the cause of the problem, you suspect that drop in sales can be linked to decreasing customer service quality. (b) Define the marketing research problem at this stage? Break down the broad statement of marketing research problem into specific components, and write the components (at least 4)