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Marketing researchers use primary and secondary data to derive customer insights. For your Course Project, you are asked to use authoritative sources from the DeVry
Marketing researchers use primary and secondary data to derive customer insights. For your Course Project, you are asked to use authoritative sources from the DeVry Library to collect secondary data. Share an example of a source you are using to collect secondary data for your project and how you qualified that source as authoritative. If it was difficult to find the secondary data you were looking for, what primary research would you conduct to fill the gaps in the data
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