Marketing Scenario: You are a manufacturer who distributes your product through a channel of distribution that includes wholesalers, retailers, and consumers. Your product is offered to the retailer at $45.00 per unit and, at that price, the item carries a forty percent margin. You sell the product through a wholesaler who earns a ten percent margin. Finally, you maintain a twenty-five percent profit margin on all sales. Given this, Which statement is false?

Manufacturers Price is 24.30 per unit

Retailers cost is $27.00 per unit

Wholesalers price is 27.00 per unit

Manufacturers cost is 18.23 per unit

Retailer's profit margin is 40%