Marketing

Situation: You are hired to work on a Market Research Plan for a Canadian company 1. The business: Vancouver-based Claire's is a small business producing a range of products, including essential oils and sprays, serums and face and body care. Prices are in the range of $ 5 to $ 65 and products can be purchased from the company's website or from selected retailers across Canada. As Claire's is aiming to expand its business into the Eastern Canada market next year, the business owner wants to know the potential market for Claire's product in the Greater Toronto Area (GTA) 2. The expected outcome: The business owner expects a market research plan for assessing the potential market in the GTA. You are being asked to elaborate a plan for assessing the GTA market to introduce Claire's products 3. Your assignment: Your assignment (3-5 pages length) is to elaborate a basic market assessment (research) plan. Your plan must answer the following key questions: a) How should Claire's identify its target market in the GTA? b) What should be the main strategy (approach) to research the consumer behavior in the GTA? c) What kind of methods and/or techniques should be applied to gather, classify and analyze information? d) What specific information should be gathered in order to analyze and/or to understand the consumer behavior in the GTA? Situation: You are hired to work on a Market Research Plan for a Canadian company 1. The business: Vancouver-based Claire's is a small business producing a range of products, including essential oils and sprays, serums and face and body care. Prices are in the range of $ 5 to $ 65 and products can be purchased from the company's website or from selected retailers across Canada. As Claire's is aiming to expand its business into the Eastern Canada market next year, the business owner wants to know the potential market for Claire's product in the Greater Toronto Area (GTA) 2. The expected outcome: The business owner expects a market research plan for assessing the potential market in the GTA. You are being asked to elaborate a plan for assessing the GTA market to introduce Claire's products 3. Your assignment: Your assignment (3-5 pages length) is to elaborate a basic market assessment (research) plan. Your plan must answer the following key questions: a) How should Claire's identify its target market in the GTA? b) What should be the main strategy (approach) to research the consumer behavior in the GTA? c) What kind of methods and/or techniques should be applied to gather, classify and analyze information? d) What specific information should be gathered in order to analyze and/or to understand the consumer behavior in the GTA