Marketing strategies

Identify and report on marketing strategies that could be used.The marketing strategies you develop must:

Address the four p's of the marketing mix in accordance with the organisation's marketing objectives, including desired positioning.

Align with organisational strengths as per the case study information

Be relevant to the marketing opportunities you have identified

Be consistent with NatureCare's ability to implement such marketing strategies given the information provided in the case study.

Consistent with existing staff resources and budget.

Marketing tactics

Identify and report on marketing tactics for each of the identified strategies including:

An explanation of marketing tactics and rationale for such.

Timing of the marketing strategies, staff roles and responsibilities and costs involved.

Recommended coordination and monitoring mechanisms that will be used to ensure that the marketing tactics are implemented as required and according to timelines.

How the proposed marketing tactics are achievable within the available budget and staff.