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Marketing strategists at CraveBox met with groups of young adults to identify the types of snacks that young adults / consumers desire. The marketers are

Marketing strategists at CraveBox met with groups of young adults to identify the types of snacks that young adults

/

consumers desire. The marketers are engaging in which phase of new

-

product development?

.

Test marketing

.

Business analysis

.

Product development

.

Idea generation

.

Commercialization

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