Marketing Strategy

Advertising is more than just deciding how much to spend; it involves developing a message that appeals to your target audience. A good advertisement contains the following elements: copy (the written portion of the ad), illustration (photos and graphics), and signature (company logo). For this assignment, you will be creating an ad that appeals to the market segment you are targeting in your business plan.

For your ad to be effective, you should keep in mind the following items:

What are the features and benefits for the customer?

Why will this product make the customers life better?

Whether or not you choose to show an image of your product, consider that your ad is meant

to create or feed the desire for your product. How you do that is up to you.

Remember: Less is more in almost all cases.

Dont tell them everything; give them a reason to come and see your product in personand

to fall in love with it.

A half-page ad for the web is typically 300 pixels wide by 600 pixels tall.

You may use any graphics program to design the ad, but the submitted image must be formatted as a GIF, JPEG or PNG. You can post your ad from the Creative tab within the simulation.