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Marketing Strategy and competitive positioning Chapter 15 case study-UPS and FedEx turn focus to consumer behaviour 1. What issues are UPS/FedEx facing? 2. How do

Marketing Strategy and competitive positioning

Chapter 15 case study-UPS and FedEx turn focus to consumer behaviour

1. What issues are UPS/FedEx facing?

2. How do UPS and FedEx contribute to their clients achieving a competitive advantage?

3. What are the drivers for collaboration in the examples given?

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