Marketing strategy is an action plan of business organizations for reaching their prospective consumers and turning them into customers of their products$/$services$.$ Therefore, marketing strategies should revolve around the company$$s value proposition. The aim of the marketing strategy is to communicate to its customers what the company stands for, how it operates, and why it deserves their business. In the process, the companies work in a smart way to achieve sustainable competitive advantage over the rival companies in their market jurisdiction locally or globally.

The portfolio may be prepared by two or one student. The students are expected to prepare their portfolio based on the following tasks by selecting a big or medium sized business organization of their choice in Kuwait after consultations and approval of your instructor:

Task $1$:

Describe the selected company $/$ organization as to their background, operations, products $/$ services, and position in the market $/$ industry. Discuss the marketing concepts applied to strategic business needs of the chosen company. What are its main problems?