Marketing Subject I'm writing and IMC- True Religion is the brand

How does our target currentlyperceive us?

How would we like the target toperceive us?

• Whatis the most persuasive idea we want to convey?

• Whatcreative guidelines do we have to consider (e.g., logo, font, corporate colors)?

When will the message bedelivered?

• Whattimeframe are we looking at for development and delivery?

Where will the message bedelivered?

Which media will provide themost effective communications mix?

How much will it cost?