Question
Marketing success largely depends on the effective STP strategies adopted by the firm. Discuss the above statement with two examples of your choice. What would
Marketing success largely depends on the effective STP strategies adopted by the firm. Discuss the above statement with two examples of your choice. What would be suitable segmentation basis for the following and why?
(i) Premium brand of after shave lotion (ii) Rs. 1 lac small car proposed by a leading Indian car manufacturer.
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Management Fundamentals
Authors: Robert N. Lussier
8th Edition
9781506389394
