Marketing101 Chapters 6-12

Answers are enough no explanation need.

Choose and complete questions.

QUESTION 1

Packaging is NOT part of a product decision.

1. True
2. False

6 points

QUESTION 2

TV advertising is dead.

1. True
2. False

6 points

QUESTION 3

If you own ABCD Pizza Extra and you are located across the street from XYZ Pizza, which pricing strategy would you select?

1. 10.99
2. Competitive Pricing
3. Elastic Price
4. #1 and #3

6 points

QUESTION 4

Define 'Brand Equity' and give an example of a brand with exceptional brand equity.

QUESTION 5

Showroomingis when a consumer checks out merchandise at a physical store but then orders online.

1. True
2. False

6 points

QUESTION 6

Press relations is a public relations strategy used to get a company's brand or message out into the news.The 'news' can be tv, print, social, or online.Look at this:https://www.nshoremag.com/community-news/william-raveis-real-estate-opens-new-office/

If you were the editor of North Shore Magazine, why would you consider publish this 'news' in the magazine?It is FREE publicity also known as PR.

1. It is news becauseChris Raveis, president of residential sales for William Raveis Real Estate sent it in.
2. It is news because North Shore magazine covers Lynnfield and it is a new business opening.

QUESTION 7

Define a 'brand' and give an example of a car brand.

6 points

QUESTION 8

Which is state of the product life cycle has the highest sales?

1. maturity
2. decline
3. growth
4. introduction

6 points

QUESTION 9

Watch this TV ad:https://www.ispot.tv/ad/oLht/facebook-groups-her-first-baseball-game-song-by-bee-gees

Which Message Execution Style is this ad using?

1. Fantasy
2. Technical Expertise
3. Slice of life
4. Musical

6 points

QUESTION 10

Idea screening is which step of the new product development process?

1. Two
2. Three
3. Seven
4. I have no clue.

6 points

QUESTION 11

An omni channel retailer sells only through physical 'brick and mortar' stores.

1. True
2. False

6 points

QUESTION 12

You are now in charge of the Peeps brand.https://www.peepsbrand.com/

What messageexecution stylewill you use for your advertising?

What twomediumswill you use to promote your new product?

Write an objective to defend your request to spend $5M on your advertising this year. Hint - objective = results.

15 points

QUESTION 13

Which product below is in the decline phase of the product life cycle?Fi

1. TikTok
2. Netflix
3. Fidget spinners
4. Tesla Model 3

6 points

QUESTION 14

If Brand X were using the 'affordable' method of setting their ad budget the formula could be 10% of sales.

1. True
2. False

6 points

QUESTION 15

Which is the definition of Integrated Marketing Communications as presented in the textbook?

1. Integrated Marketing Communicationsmeans integrating all the promotional tools, so that they work together in harmony.
2. Integrated marketing communicationsis an approach to promoting a message through multiple strategies that work together and reinforce one another.
3. Integrated Marketing Communications is when the company carefully integrates and communicates its many communication channels to deliver a clear, consistent, and compelling message about the brand.
4. Integrated Marketing Communicationsis a simple concept. It ensures that all forms ofcommunicationsand messages are carefully linked together. At

6 points

QUESTION 16

As a brand since 1945,TonkaTrucks are in the Introduction stage of the product life cycle.

1. True
2. False

6 points

QUESTION 17

We are more than half way through the summer semester.This first half of the course has included a LOT of work each week.These next few weeks will be a little less work.Explain theTHREEways you are going to continue to finish the course with the grade you want.