Marketing789

1. Push and pull marketing strategies comprise the two options available to marketers interested in getting their products into the hands of customers. True/False

2. The textbook states that the best-known target marketing is the VALS performance matrix. True/False

3. A fellow student who plans to take Marketing Strategy next semester asks you the following: When making decisions in the simulation what key marketing principle would you say is necessary for reaching the target market (explain in 1 paragraph)?

4.

What is the most common type of consumer decision-making?

Extensive

Limited

Routine

5. A situational analysis comprises of four major areas of concern: (1) the cooperative environment, (2) the competitive environment, (3) the economic environment, (4) the social environment. True/False

6. Dell Computer buys computer chips from Intel for the purpose of making computers to be sold to consumers and other organizations. Dell is an example of which type of organizational buyer?

Intermediary.

Producer

Wholesaler

Institution