Markets currently enjoy a remarkable state of prosperity and substantial growth in sales in most companies, except that the Gulf Company Limited did not achieve only 35% of the estimated sales volume during the first half of the sales season, which disturbed those in charge of the company, so they formed a committee of experts and specialists in The field of marketing to study the situation and suggest what is appropriate for the company to remedy the situation during the second half of the sales season

Through studies and discussions of the committee, it was found that the company offers a single marketing mix for all of its customers, and that most of the customers demand substantial reductions in the price of the goods provided by the company, and some members of the committee are advised to reduce the price of the main goods of the company as long as this is a basic requirement for customers

Questions:

1-Mention the indicators of the company's low marketing performance during the first half of the sales season?

2-What is the mechanism used by the company to study its marketing problems?

3-Describe the marketing deficiencies that you think the company suffers from?

4- What is your opinion on the advice of some members of the committee represented in reducing the price of the company's main commodities?