Question
Mark's Furniture sells couches and recliners. Each couch costs $50 to produce and each recliner costs $70 to produce. There are 6 potential customers who
Mark's Furniture sells couches and recliners. Each couch costs $50 to produce and each recliner costs $70 to produce. There are 6 potential customers who have the following valuations for a couch and for a recliner:
| Customer | Value of a Couch | Value of a Recliner |
| A | $50 | $145 |
| B | $80 | $110 |
| C | $110 | $60 |
| D | $140 | $80 |
| E | $150 | $250 |
| F | $150 | $90 |
Mark's uses a mixed bundling pricing strategy in which the price of a couch is $100, the price of a recliner is $140, and the price of a bundle that consists of a couch and a recliner is $200. How much profit will Mark earn?
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Succeeding in Business with Microsoft Excel 2013 A Problem Solving Approach
Authors: Debra Gross, Frank Akaiwa, Karleen Nordquist
1st edition
978-1285099149, 9781285963969, 1285099141, 1285963962, 978-1285715346
