markting

The North American Free Trade Agreement (NAFTA) was designed to encourage free trade between North America, Central America, and South America. the United States. Canada, and Mexico. the United States and the European Union. member countries originally from NATO (North Atlantic Treaty Organization). North America and the Commonwealth of Independent States. Which of the following statements about global brands is true? A global brand is marketed under the same name in multiple countries. A global brand has a centrally coordinated marketing program. A global brand has the same product formulation or service concept across countries. A global brand delivers the same benefits to customers. All of the above statements are true. are what is considered normal and expected about the way people do things in a specific country. Morals Ethics Values Customs Beliefs A typical consumer would most likely use in choosing a toaster, a restaurant for lunch, or a pair of sandals. Routine response behavior Limited problem solving Extended problem solving Simulated selection integrated problem solving At the of the purchase decision process, a consumer compares the product with his or her expectations and is either satisfied or dissatisfied. Problem recognition stage Information search stage Alternative evaluation stage Purchase decision stage Post-purchase stage The term 'economic infrastructure" refers to everything that constitutes what a country is. the people and the wealth of a nation. a country's communication, transportation, financial, and distribution systems. all of a country's natural resources, whether or not they are currently being exploited. the military-industrial complex of a nation. Licensing is offering rights to trademarks, patents, or similarly valued items of intellectual property in return for a royalty/fee. contracting with a foreign firm to manufacture products according to certain specifications. when a foreign country and a local firm invest together to create a local business. having a company handle its own exports directly, without intermediaries. exporting through an intermediary, whom often has the knowledge and means to succeed in selling abroad. What is the term for a firm selling a product in a foreign country below its domestic price or below its actual cost? competition monopolistic practice globalization dumping The major disadvantages of primary research data are: it can be easily accessed through syndicated data bases or unstructured data mines. it can be tailored to meet the specific research needs and all secondary needs. it takes more time to collect than secondary data and is more costly. it is too general to meet researcher's and manager's needs