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Marlin Steel Wire Products is a manufacturer of commodity wire products out of Baltimore, MD . Marlin has many rivals based in China and other

Marlin Steel Wire Products is a manufacturer of commodity wire products out of Baltimore, MD

.

Marlin has many rivals based in China and other emerging markets. The company cannot compete on labor costs so it used a strategy to automate its production and now specializes in high

-

end products.

focus strategy

low cost leadership

differentiation

overall cost leadership

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