Marlon is a salesperson for a farm equipment manufacturer. Marlon's primary responsibilities include making "cold calls" (i.e., unannounced visits) to farm supply retailers to encourage them to carry his company's products. What kind of salesperson is Marlon? A missionary salesperson An inside order taker x A trade salesperson Institutional promoter Diogo is a sales manager for a commercial air conditioning, heating, and refrigeration company. His major responsibilities as a sales manager include all but which of the following? Adjusting the size of the sales force to meet changes in the firm's marketing plan. x Evaluate the operation holistically. Set sales objectives in general, non-quantifiable terms. Attracting and hiring effective salespersons