Marriot and AI Case Study Questions

$1.$ Should Marriott deploy customer$-$facing AI in key hotel brands present in the local Singapore

market? Why or Why not? How can Marriott use front$-$facing AI to meet customer$$s needs?

$2.$ Which hotel brand$/$s in the Singapore market should Marriott deploy front$-$facing AI solutions

in$?$ Why? What is the value proposition offered by each of the three AI solutions within each

hotel segment? Which front$-$facing AI solutions will fit with the chosen hotel brand$/$s and why?

$3.$ What are some challenges and considerations that Marriott might face in deploying front$-$facing

AI in Singapore?