martha stewart living omnimedia

Analysis of the primary competitors current strategies, intent, mission capabilities - address the following questions:

1. What are the key success factors needed to compete Three questions to ask regarding KSF:

a. On what basis do customers choose?

b. What resources and capabilities are needed to compete?

c. What core competencies are needed to have a sustainable competitive advantage?

2. Primary competitors goals and strategy Strategic Competitive Analysis

What is the depth and breadth of competitors product line?

What is their basic strategic approach what will they try next

Are there any emerging competitors?