Martha's Pancake House, Inc. just paid its annual dividend of $0.80 a share. The stock has a market price of $13.00 and a beta of 1.04. The return on U.S. Treasury bills is 2.5 percent and the market risk premium is 7.3 percent. What is Martha's cost of equity?

9.89 percent

10.09 percent

10.37 percent

10.65 percent

11.02 percent