Question
Martin Footwear Co. produces high-quality shoes. To prepare for next years marketing campaign, the companys controller has prepared the following information for the current year,
Martin Footwear Co. produces high-quality shoes. To prepare for next years marketing campaign, the companys controller has prepared the following information for the current year, 2020:
Variable costs (per pair of shoes) | |||
Direct materials | $39.00 | ||
Direct manufacturing labour | 18.00 | ||
Variable overhead (manufacturing, marketing, distribution, customer service, and administration) | 23.00 | ||
Total variable costs | $80.00 | ||
Fixed costs | |||
Manufacturing | $2,640,000 | ||
Marketing, distribution, and customer service | 455,000 | ||
Administrative | 785,000 | ||
Total fixed costs | $3,880,000 |
Selling price per pair of shoes | $180 | |
Expected revenues, 2020 (50,300 units) | $9,054,000 | |
Income tax rate | 40% |
A) Calculate the projected operating income before tax for 2020.
Operating income before tax | $ 1150000 |
B)
Calculate the break-even point in units for 2020. |
Break-even point | units |
: 38800
C)The company controller has set the revenue target for 2021 at $10,062,000 (or 55,900 pairs). He believes an additional marketing cost of $446,000 for advertising in 2021, with all other costs remaining constant, will be necessary to attain the revenue target. Calculate the operating income for 2021 if the additional $446,000 is spent and the revenue target is met.
Operating income | $
|
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