Marty Kimble, who retired many years ago after winning a huge lottery jackpot, wants to start a new company that will sell authentic sports memorabilia. He plans to name the company Pro Athlete Remembrances, or PAR for short. Marty is still in the planning stages, so he has a few questions about how PAR should be organized when he starts the business and what he should do if the company becomes very successful in the future. Marty has little knowledge of finance concepts. To answer his questions and learn more about finance in general, Mr. Kimble has hired Sunshine Business Consultants (SBC). Assume that you are a new employee of SBC and your boss has asked you to answer the following questions for Mr. Kimble. What is finance? Why is the finance function important to the success of a business? Why is it important for persons who work in other areas in a business to have an understanding of finance? Do you think it is more important for Marty Kimble to have a basic understanding of all the areas in a business than a person who works for a large national corporation? What are the alternative forms of business organization? What are the advantages and disadvantages of each? What form of business organization do you recommend that Mr. Kimble use when starting PAR? Why? Assume that PAR is organized as a proprietorship when it starts business. If PAR becomes extremely successful and grows substantially, would you recommend that Mr. Kimble change the business organization to either a partnership or a corporation?