Question
Maruti Suzuki, which started its journey in 1982 as Maruti Udyog - a joint venture between Suzuki Motor Corporation and Government of India, has taken
Maruti Suzuki, which started its journey in 1982 as Maruti Udyog - a joint venture between Suzuki Motor Corporation and Government of India, has taken a huge lead and maintained dominant market share over the years in the highly competitive yet promising Indian personal vehicle industry. However, as relatively newer players like Kia, MG Hector and other existing competitors are making aggressive moves to capture market share, Maruti may face pressure to sustain its leadership position in the personal vehicle industry.
In your view, how can Maruti provide differentiation through its product offering to sustain its position as a market leader. Should it go for premiumization strategy? Should it resort to line filling? Explain your answer in detail.
Additional information - this question is of 25 marks
Step by Step Solution
There are 3 Steps involved in it
Step: 1
Get Instant Access to Expert-Tailored Solutions
See step-by-step solutions with expert insights and AI powered tools for academic success
Step: 2
Step: 3
Ace Your Homework with AI
Get the answers you need in no time with our AI-driven, step-by-step assistance
Get Started