Question
Mary Demerick, the COO of Swank Retailers in Phoenix, AZ, is busy looking over the most recent sales information for the company. She has called
Mary Demerick, the COO of Swank Retailers in Phoenix, AZ, is busy looking over the most recent sales information for the company. She has called a meeting of all salespersons in the region one week from today, and she is attempting to estimate the sales level that should be expected for their company over the next three months. She needs to have this information so that the sales quotas can be set for the individual salespersons. Her staff has accumulated historical sales data as shown in the Table on the next page. It is obvious to Mrs. Demerick that Swank's sales have a definite seasonal pattern from month to month. The nature of the retailing business causes the seasonal patterns, and the population growth of the region is probably responsible for the overall growth in sales. Mrs. Demerick expects these patterns and trends to continue.
1. Use an α of 0.8 and develop an exponential smoothing forecast for the next month's sales (Year 4, Jan.).
2. Use seasonalized time series analysis to develop a forecast for the next three month's sales, i.e., Year 4, Jan, Feb and March (assume monthly seasons).
Month | Period | Time Period | Actual Demand |
Year 1 | Jan | 1 | 4.9 |
Year 1 | Feb | 2 | 6.1 |
Year 1 | Mar | 3 | 7.5 |
Year 1 | Apr | 4 | 7.4 |
Year 1 | May | 5 | 5.2 |
Year 1 | Jun | 6 | 5.3 |
Year 1 | Jul | 7 | 5.6 |
Year 1 | Aug | 8 | 7.1 |
Year 1 | Sep | 9 | 8 |
Year 1 | Oct | 10 | 6.7 |
Year 1 | Nov | 11 | 8.2 |
Year 1 | Dec | 12 | 7.5 |
Year 2 | Jan | 13 | 5.1 |
Year 2 | Feb | 14 | 6.3 |
Year 2 | Mar | 15 | 7.9 |
Year 2 | Apr | 16 | 8 |
Year 2 | May | 17 | 5.5 |
Year 2 | Jun | 18 | 5.9 |
Year 2 | Jul | 19 | 6.3 |
Year 2 | Aug | 20 | 7.7 |
Year 2 | Sep | 21 | 8.5 |
Year 2 | Oct | 22 | 7.1 |
Year 2 | Nov | 23 | 8.9 |
Year 2 | Dec | 24 | 8.7 |
Year 3 | Jan | 25 | 5.4 |
Year 3 | Feb | 26 | 7.5 |
Year 3 | Mar | 27 | 8.2 |
Year 3 | Apr | 28 | 8.7 |
Year 3 | May | 29 | 6.1 |
Year 3 | Jun | 30 | 6.3 |
Year 3 | Jul | 31 | 6.9 |
Year 3 | Aug | 32 | 8.5 |
Year 3 | Sep | 33 | 9 |
Year 3 | Oct | 34 | 8.1 |
Year 3 | Nov | 35 | 10.2 |
Year 3 | Dec | 36 | 9.5 |
Step by Step Solution
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Step: 1
1 Month Period Time Period Actual Demand Forecast Year 1 Jan 1 49 49 Year 1 Feb 2 61 49 Year 1 Mar 3 75 586 Year 1 Apr 4 74 7172 Year 1 May 5 52 73544 ...Get Instant Access to Expert-Tailored Solutions
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