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Mary plans to open a store in a small town in northern Ontario to sell apparel, bags, and shoes. She considers the primary target market
Mary plans to open a store in a small town in northern Ontario to sell apparel, bags, and shoes. She considers the primary target market to be females between the age of 15 and 50 who live close by and are taller than 6 feet (about 2 meters). What is the main issue with this segment? Multiple Choice The segment is too broad The segment is not responsive. The segment is not substantial and not profitable. The segment is not identifiable. The segment is not identifiable
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