Question
Mary Willis is the advertising manager for Bargain shoe Store. She is currently working on a major promotional campaign. Her ideas include the installation of
Mary Willis is the advertising manager for Bargain shoe Store. She is currently working on a major promotional campaign. Her ideas include the installation of a new lighting system and increased display space that will add $29,000 in fixed costs to the $270,000 currently spent. In addition, Mary is proposing that a 5% price decrease ($40 to 38$) will produce a 25% increase in sales volume (20,000 to 25,000). Variable costs will remain at $25 per pair of shoes. Management is impressed with Mary's ideas but concerned about the effects that these changes will have on the break even point and the margin of safety.
- Compute the current break-even point in units, and compare it to the break-even point in units if Mary's ideas area used.
- Compute the margin of safety ratio for current operations and after Mary's changes introduced. (Round to nearest full percent.)
- Prepare a CVP income statement for current operations and after Mary's changes are introduced (Show column for total amounts only.) Would you make use changes suggested
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