Question
Mary Willis is the advertising manager for Bargain Shoe Store. She is currently working on a major promotional campaign. Her ideas include the installation of
Mary Willis is the advertising manager for Bargain Shoe Store. She is currently working on a major promotional campaign. Her ideas include the installation of a new lighting system and increased display space that will add $57,600in fixed costs to the $396,000currently spent. In addition, Mary is proposing that a 5% price decrease ($60to $57) will produce a20% increase in sales volume (20,000to24,000). Variable costs will remain at $36per pair of shoes. Management is impressed with Mary's ideas but concerned about the effects that these changes will have on the break-even point and the margin of safety.
How do you find the current break-even point in units, and compare it to the break-even point in units if Mary's ideas are used? Round to 0 decimals. Please show work.
Current break even point $__________
New break even point $___________
Then how do you find the margin of safety ratio for current operations and after Mary's changes are introduced?
Current margin of safety ratio _______%
New margin of safety ratio _______%
How do you make a CVP income statement for current operations and after Mary's changes are introduced?
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