Question
Mary Willis is the advertising manager for Novak Shoe Store. She is currently working on a major promotional campaign. Her ideas include the installation of
Mary Willis is the advertising manager for Novak Shoe Store. She is currently working on a major promotional campaign. Her ideas include the installation of a new lighting system and increased display space that will add $16,800 in fixed costs to the $133,000 currently spent. In addition, Mary is proposing that a 5% price decrease ($20 to $19) will produce a 20% increase in sales volume (20,000 to 24,000). Variable costs will remain at $12 per pair of shoes. Management is impressed with Marys ideas but concerned about the effects that these changes will have on the break-even point and the margin of safety.
(a)Compute the current break-even point in units, and compare it to the break-even point in units if Marys ideas are used. (Round answers to 0 decimal places, e.g. 1,225.)
Current break-even point | pairs of shoes |
New break-even point | pairs of shoes |
Compute the margin of safety ratio for current operations and after Mary's changes are introduced.
Current Margin if safety ratio | % |
New Margin of safety ratio | % |
Step by Step Solution
There are 3 Steps involved in it
Step: 1
Get Instant Access to Expert-Tailored Solutions
See step-by-step solutions with expert insights and AI powered tools for academic success
Step: 2
Step: 3
Ace Your Homework with AI
Get the answers you need in no time with our AI-driven, step-by-step assistance
Get Started