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Mary Willis is the advertising manager forNovakShoe Store. She is currently working on a major promotional campaign. Her ideas include the installation of a new

Mary Willis is the advertising manager forNovakShoe Store. She is currently working on a major promotional campaign. Her ideas include the installation of a new lighting system and increased display space that will add $16,800in fixed costs to the $133,000currently spent. In addition, Mary is proposing that a 5% price decrease ($20to $19) will produce a20% increase in sales volume (20,000to24,000). Variable costs will remain at $12per pair of shoes. Management is impressed with Mary's ideas but concerned about the effects that these changes will have on the break-even point and the margin of safety.

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