Mary's Dairies is battling for leadership in the Foodie segment of its local market. Foodies account for only 10% of all potential customers, but they are highly influential. Mary's Dairies believes it sold $12.0 million in cheese to Foodies customers last period. Overall, Mary's Dairies had $131.8 million in total sales, in a regional market with 68 million potential customers. Calculate Mary's Dairies Brand Development Index for the Foodie segment. Report your answer as a percent. Round to the nearest tenth of a percent. Report 25.5%, for example, as "25.5".