Mary’s Hamburger barn whose annual sales are around 5 million, is looking to develop a balanced scorecard for 2022. The company’s strategy is a low-cost leadership strategy focusing on reducing costs while maintaining high quality and reducing scrap. Statistics show that companies invest about 1 to 3% of their sales in innovation.

Identify the weaknesses of the BSC that's Mary’sHamburger Barn might use to help track its performance. Complete all the boxes;

Write the letter W for an item that needs to be reviewed (weakness)

Write A for an adequate item

(there is a maximum of one weakness per line. Therefore, there may be no weakness or only one weakness that is either in the objective, the indicator, or the target.)

Perspective	Objective	Measure	Target
Financial	Improve per-burger contribution margins W or A	Cost of food preparation facility after yearly lease renegotiation W or A	Decrease of 2% of variable costs W or A
	Sales growth in new activities W or A	Profitability by product W or A	30 % Gross margin W or A
Customer	Achieve brand recognition in the high-end gourmet restaurant segment W or A	Market share inappropriate segment W or A	Increase of 10% year-over-year W or A
	Customer satisfaction survey W or A	Customers responded “satisfied” or better on a customer satisfaction survey W or A	85% or above W or A
Internal Process	Reduce wastage of ingredients (raw materials) W or A	The volume of wasted ingredients relative to the total volume of ingredients utilized W or A	Increase of 2% W or A
	Improve the efficiency of the burger preparation process W or A.	Number of burgers made per labor hour W or A	Increase of 5% year-over-year W or A
Learning and Growth	Invest in an ERP (enterprise resource planning) system to reduce waste W or A	Number of employees with a high school diploma 5 W or A	2% of sales W or A