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Marys Hamburger barn whose annual sales are around 5 millions, is looking to develop a balanced scorecard for 2022. The companys startegy is a low-cost

Marys Hamburger barn whose annual sales are around 5 millions, is looking to develop a balanced scorecard for 2022. The companys startegy is a low-cost leadership startegy focusing on reducing costs, while maintaining high quality and reducing scrap. Satistics show that comppanies invest about 1 to 3% of their sales in innovation.

Identify the weaknesses of the BSC thats MarysHamburger Barn might use to help track its performance. Complete all the boxes;

Write the letter W for an item that needs to be reviewed (weakness)

Write A for an adequate item

(there is a maximum of one weakness per line. Therefore, there may be no weakness or only one weakness that is either in the objective, the indicator or the target.)

Perspective

Objective

Measure

Target

Financial

Improve per-burger contribution margins

W or A

Cost of food preparation facility after yearly lease renegotiation

W or A

Decrease of 2% of variable costs

W or A

Sales growth in new activities

W or A

Profitability by product

W or A

30 % Gross margin

W or A

Customer

Achieve brand recognition in high-end gourmet restaurant segment

W or A

Market share in appropriate segment

W or A

Increase of 10% year-over-year

W or A

Customer satisfaction survey

W or A

Customers responding satisfied or better on customer satisfaction survey

W or A

85% or above

W or A

Internal Process

Reduce wastage of ingredients (raw materials)

W or A

Volume of wasted ingredients relative to total volume of ingredients utilized

W or A

Increase of 2%

W or A

Improve efficiency of burger preparation process

W or A.

Number of burgers made per labour hour

W or A

Increase of 5% year-over-year

W or A

Learning and Growth

Invest in an ERP (enterprise resource planning) system to reduce waste

W or A

Number of employees with a high school diploma 5

W or A

2% of sales

W or A

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