Question
Marys Hamburger barn whose annual sales are around 5 millions, is looking to develop a balanced scorecard for 2022. The companys startegy is a low-cost
Marys Hamburger barn whose annual sales are around 5 millions, is looking to develop a balanced scorecard for 2022. The companys startegy is a low-cost leadership startegy focusing on reducing costs, while maintaining high quality and reducing scrap. Satistics show that comppanies invest about 1 to 3% of their sales in innovation.
Identify the weaknesses of the BSC thats MarysHamburger Barn might use to help track its performance. Complete all the boxes;
Write the letter W for an item that needs to be reviewed (weakness)
Write A for an adequate item
(there is a maximum of one weakness per line. Therefore, there may be no weakness or only one weakness that is either in the objective, the indicator or the target.)
Perspective | Objective | Measure | Target |
Financial | Improve per-burger contribution margins W or A | Cost of food preparation facility after yearly lease renegotiation W or A | Decrease of 2% of variable costs W or A |
Sales growth in new activities W or A | Profitability by product W or A | 30 % Gross margin W or A | |
Customer | Achieve brand recognition in high-end gourmet restaurant segment W or A | Market share in appropriate segment W or A | Increase of 10% year-over-year W or A |
Customer satisfaction survey W or A | Customers responding satisfied or better on customer satisfaction survey W or A | 85% or above W or A
| |
Internal Process | Reduce wastage of ingredients (raw materials) W or A | Volume of wasted ingredients relative to total volume of ingredients utilized W or A | Increase of 2% W or A |
Improve efficiency of burger preparation process W or A. | Number of burgers made per labour hour W or A | Increase of 5% year-over-year W or A | |
Learning and Growth | Invest in an ERP (enterprise resource planning) system to reduce waste W or A | Number of employees with a high school diploma 5 W or A | 2% of sales W or A |
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