Masks R Us is a large manufacturer in producing disposable N95 and N99 respirators, which protect people from wildfire smoke, dust and fumes of home renovation. Currently, the company does not directly sell to any market. Instead, it takes orders from other masks companies at wholesale pricing, making its own brand unknown to the public. The Covid-19 pandemic has seen a substantial surge in consumers high demand for masks as a protective gear against the virus. The board of management now wishes to focus more on retail markets for masks. As business analysts at Masks R Us, you are required to provide the best solutions that increase the profit of the company.

What is the problem at Masks R Us?

Why did it happen?

What assumptions did the board of management make?

What would happen if the company continued to operate in the same fashion?

What is the data to support your logic?

What is other options available to Masks R Us? (Provide at least three options)