MASLOW'S HIERARCHY OF NEEDS OR THE SELF (12 MARKS) - ANSWER EITHER BOTH A & B IN OPTION 1 OR BOTH A & B IN OPTION 2 FOR THIS QUESTION. IF BOTH OPTIONS ARE ANSWERED ONLY THE FIRST WILL BE GRADED OPTION 1 - MASLOW'S HIERARCHY OF NEEDS (12 MARKS) a) Use examples not discussed in the text or the course videos to explain how a marketer might appeal to each of Maslow's hierarchy of needs. (10 MARKS) b) Give an example of how a specific product or service might meet more than one of Maslow's needs? (2 MARKS) OR OPTION 2 - THE SELF (12 MARKS) a) Give an example of how the concepts of the ideal and the actual self have affected either your product choices or those of someone you know. (4 MARKS)