Mass-Marketed Products

If you have a market that is large and homogenous, then you can be a mass marketer and there will be no need to segment the market. One example discussed in our learning material for this week issalt.

• Let's discuss the marketing of salt.Salt was long marketed as one product for anyone who wants it for the need to season food, which is a universal need.Is this still true?Do you consider salt to be a mass market product?Why or why not?
• Can you think of another mass-marketed product? What is it and why do you think it is mass marketed?