Match -

connotative meaning -

passive voice -

jargon -

topic sentence -

tone -

deductive paragraph -

denotative meaning -

euphemism -

goodwill -

coherence -

redundancy -

clichs -

inductive paragraph -

active voice -

subjunctive sentences -

doublespeak -

A. also called doubletalk or corporate speak; euphemisms that deliberately mislead, hide, or evade the truth

B. a phrase in which one word unnecessarily repeats an idea contained in an accompanying word.

C. arises when a business is worth more than its tangible assets

D. the literal meaning of a word that most people assign to it

E. when the subject of a sentence is the doer of an action

F. specialized terminology that professionals in some fields use when communicating with colleagues in the same field.

G. a kind word substituted for one that may offend or suggest something unpleasant

H. the way a statement sounds; it conveys the writer's or speaker's attitude towards the message and the receiver

I. identifies the portion of the topic being discussed and presents the central idea of the paragraph.

J. overused expressions that can cause their users to be perceived as unoriginal, unimaginative, lazy, and perhaps even disrespectful.

K. when the subject of a sentence is the receiver of an action

L. the topic sentence precedes the details.

M. sentences that speak of a wish, necessity, doubt, or condition contrary to fact and employ such conditional expressions as I wish, as if, could, would, and might.

N. a paragraph in which the topic sentence follows the details

O. cohesion, so that each sentence in some way is linked to the preceding sentences

P. the literal meaning of a word plus an extra message that reveals the speaker's or writer's qualitative judgment