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Match each customer motivation factor with its correct definition to understand the diverse reasons that influence consumer purchasing behavior. Factors: Need Fulfillment Convenience Price Quality
Match each customer motivation factor with its correct definition to understand the diverse reasons that influence consumer purchasing behavior.
Factors:
Need Fulfillment
Convenience
Price
Quality
Social Status
Social Responsibility
Personalization
Emotions
Definitions:
A Desire for efficient and easy access to productsservices
B Seeking productsservices that resonate with personal values and societal good.
C Purchasing decisions influenced by feelings such as happiness or sentimentality
D Attraction to customized productsservices that cater to individual preferences.
E Acquisition of goodsservices to express or enhance social standing.
F Decisionmaking driven by the cost and perceived value of a productservice
G The pursuit of productsservices to satisfy specific wants or requirements.
H Preference for superior or esteemed productservice quality.
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