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Match each description with the type of resource development activity that it matches. Question 7 options: Annual Campaigns Corporate Contributions Fundraising Events Planned Giving Programs
Match each description with the type of resource development activity that it matches. Question 7 options: Annual Campaigns Corporate Contributions Fundraising Events Planned Giving Programs Capital Campaigns Major Gift Campaigns 1. These are time-limited (6 weeks or less) fund drives that occur once or twice a year to maintain, upgrade (get more from), and increase (get more of) committed donors. 2. These involve strategies to raise significant amounts of funds over limited periods of time (e.g., 3 years) to build, renovate, and maintain facilities; purchase major equipment; or launch a new program. 3. These activities focus on obtaining gifts (e.g., bequests such as money, securities, or property) that become available upon the death of a contributor or surviving beneficiary or after a predetermined amount of time (e.g., people who leave money in their wills for a nonprofit organization). 4. These include a variety of strategies that businesses might use to make and promote charitable contributions and include company foundations, corporate-giving funds, executive discretionary funds, subsidiary funds, and/or cause-related marketing. 5. These strategies target those who can make substantial contributions; and often follow the "80/20 rule" (i.e., 80 percent of funds come from 20 percent of donors). 6. These involve specific
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