MATCH THE FOLLOWING $1.$ newspapers $2.$ direct mail $3.$ advertorial $4.$ radio $5$ DIRECTORIES $6$ BILLBOARDS $7$ MAILING LISTS $8$ COLLATERAL MATERAILS $9.$ media measuring services $10.$ advertising timing patterns $11.$ advertising strategies $12.$ the Internet three types include g A three types include trade, hotel, and general $"$B We'll leave the light on for you." C last$-$minute changes are easier to make D easy to target, test and measure E paid advertising that appears to be an editorial F three types include general, commercial, and house G cut$-$outs, inflatables h$.$ Arbitron, Nielsen, Traffic Audit Bureau