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Match the following: A level A common application of conjoint analysis The essence of a conjoint analysis A well-constructed conjoint analysis An attribute Possible answers
Match the following: A level A common application of conjoint analysis The essence of a conjoint analysis A well-constructed conjoint analysis An attribute Possible answers is developing future products is replacing the relatively inaccurate method of asking about each attribute in isolation with a model that allows the attributes' value to be inferred from a series of ratings or choices. is a feature in the abstract, like price, color, horsepower, upholstery material, or presence of a sunroof. is the specific kind or realization of an attribute. can provide useful insights into consumers' willingness to pay but it does not account for product costs or competitive price responses, both of which are important determinants of price in real-world markets
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