Match the following A prospect Incubation A key driver for CLV A cohort One of the parameters of the standard CLV model Possible answers is constant margin (contribution after deducting variable costs for each customers millions of US dollars). is defined as a group of customers all acquired at about the same time. is the retention rate. is tracking and reconstructing the cash hows of a group of customers. Is someone on whom the firm will spend money in an attempt to acquire as a customer