Match the following:

Alfred Marshall

Thorstein Veblen

Planned obsolescence

Economies of throughput ('economies of speed')

Alfred Chandler, Jr.

The rule of reason

First mover advantage

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1.Economist who observed that 'invention is the mother of necessity'

2.Economist whose Principles of Economics marked the theoretical separation of politics and economics

3.Economic historian who wroteThe Visible Hand: The Managerial Revolution in American Business

4.Realizing lower costsby maintaining a high speed and volume of flow from raw materials to finished goods

5.The competitive edge a business gets from being the first to adopt a new technology which will become the standard

6.Designing a product to have a limited useful life in order to encourage future sales

7.The rule developed by the Supreme Court to make the Sherman Act workable in an era in which businesses were organizationally and technologically compelled to restrain trade