Match the following competitive business strategies to their respective descriptions. Drag and drop application. cost Leadership cost Leadership drop zone empty. differentiation differentiation drop zone empty. focus (or Niche) focus (or Niche) drop zone empty. The organization pursues either a cost or differentiation advantage, but in a limited (narrow) customer group. A focus strategy concentrates on serving a specific market niche. The organization competes on the basis of providing unique goods or services with features that customers value, that they perceive as different, and for which they are willing to pay a premium. The organization strives to have the lowest costs in its industry and produces goods or services for a broad customer base. Note the emphasis on costs, not prices