Match the following concepts with their respective definitions: Question 6 options: The idea that consumers will favor products that offer the most quality, performance, and features; the organization should devote its energy to making continual product improvements. The idea that consumers will favor products that are available and highly affordable, and the organization should focus on improving production and distribution efficiency. It can sometimes lead to marketing myopia by focusing too narrowly on the organization's own operations. 1. ___ Production Concept 2. ___ Product Concept