Match the following elements of brand identity to their respective definition.

Prompts

Brand salience

Brand awareness

Brand Performance

Brand Imagery

Brand positioning

Last saved $6$:$11$:$40$ PM

Answers

Select match

The way$($s$)$ a brand meets customers' psychological or social needs

Incorporates both points of parity $($breaks even to other brands$)$ & points of differences

The way$($s$)$ a product$/$service meets customers functional needs

The ability to recall or recognize the brand under different conditions

Something prominent about the product