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Match the following forms of pretests with the correct description. Drag and drop application. Portfolio test Portfolio test drop zone empty. Jury tests Jury tests
Match the following forms of pretests with the correct description. Drag and drop application. Portfolio test Portfolio test drop zone empty. Jury tests Jury tests drop zone empty. Theater tests Theater tests drop zone empty. Advertising taking place during television shows or movies is evaluated by consumers Used to compare copy alternatives, by asking subjects for their impressions on the test ad as well as others Evaluation of an ad by a panel of consumers, and rated in terms of concepts such as liking, attention, attractiveness
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