Match the following terms to the lettered definitions. Thank you.

1. Market Penetration

2. Market Development

3. Product Development

4. Diversification

5. Strategic Alliance

A. current products/services are promoted within or to an existing market because the market is strong and growing

B. current products/services are promoted in new markets (physical or target segment) because the current market is stagnant and there are many competitors

C. new products/services promoted in current/existing markets because the customer's needs change, new technologies are introduced or new customer segments emerge

D. new products/services in new markets because existing market is slowing or there is some looming change that threatens the existing market space or segment

E. new or existing product or service is made more competitive