Match the left side with the right side.

Perceived quality

Serviceability

Conformance to standards

Customer focus

Engagement of people

Leadership

Relationship Management

Joseph Juran

Armand V$.$ Feigenbaum

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One of the $8$ Dimensions of Quality

External Failure Cost

Management philosophy focusing on planning, control, and improvements.

Introduced the concept of companywide quality control.

Do not rely on mass inspection to "control" quality.

Internal Failure Cost

Principle of ISO $9000$:$2015$