Answered step by step
Verified Expert Solution
Link Copied!

Question

1 Approved Answer

Match the maketing strategy with its corresponding scenario: A fast - food restaurant offers a combo meal with a burger, fries, and a drink for

Match the maketing strategy with its corresponding scenario:
A fast-food restaurant offers a combo meal with a burger, fries, and a drink for a lower price than if each item were purchased separately. What pricing tactic is this an example of?
Answer 1
Choose...
A company offers discounts for customers who purchase in bulk or large quantities. What pricing strategy does this represent?
Answer 2
Choose...
A smartphone manufacturer releases a budget-friendly phone model specifically designed for consumers in emerging markets with lower purchasing power. What targeting approach is this an example of?
Answer 3
Choose...
A company sets the price of its product based on the production cost plus a markup percentage. Which pricing method is being used?
Answer 4
Choose...
An online bookstore tailors its marketing messages and recommendations based on individual customers' browsing and purchase history. What targeting strategy is being employed?
Answer 5
Choose...
A software company creates specialized versions of its product tailored for different industries such as healthcare, finance, and education. What targeting strategy is the company employing?
Answer 6
Choose...
A sports apparel company sponsors a professional athlete and features them in their advertising campaigns. Which promotion strategy is being employed?
Answer 7
Choose...
A luxury car brand launches a marketing campaign showcasing its vehicles' advanced features and elegant design, targeting affluent consumers who prioritize status and performance. What targeting approach is this an example of?
Answer 8
Choose...
A high-end fashion brand designs its products specifically for affluent individuals who value luxury and exclusivity. What type of targeting strategy is the brand employing?
Answer 9
Choose...
A pet food company develops a line of organic, grain-free dog treats and markets them specifically to health-conscious pet owners who prioritize natural ingredients. What targeting strategy does this represent?
Answer 10
Choose...
A cosmetics company launches a new makeup line and partners with a popular beauty influencer on YouTube to create tutorial videos featuring their products. Which promotion strategy is being used?
Answer 11
Choose...
A smartphone manufacturer launches a new model and advertises its features and benefits on billboards, television, and social media platforms. What type of promotion is this?
Answer 12
Choose...
A car dealership offers zero-percent financing for qualified buyers and advertises this promotion through radio commercials and online banners. What type of promotion is this?
Answer 13
Choose...
A company decides to set the initial price for its new product lower than its competitors' prices to quickly gain market share. Which pricing strategy is the company employing?
Answer 14
Choose...
A manufacturer sells its products to retailers at a lower price with the agreement that they will sell the products at a specific retail price. What pricing strategy does this represent?
Answer 15
Choose...
A retail store offers a "Buy One, Get One Free" deal on select clothing items for a limited time. What type of promotion is this an example of?
Answer 16
Choose...
A fast-food chain sends out coupons for discounted meals to customers via email. What type of promotion is this an example of?
Answer 17
Choose...
A company sponsors a local charity event and issues a press release highlighting its commitment to social responsibility. Which promotion strategy is being employed?
Answer 18
Choose...
An insurance company hires a team of sales representatives to visit potential clients and explain the benefits of their policies face-to-face. What promotion strategy is being used?
Answer 19
Choose...
A beverage company launches a new energy drink and targets its marketing efforts towards young adults aged 18-30 who lead active lifestyles and seek an energy boost. What targeting strategy is the company using?
Answer 20
Choose...
A software company offers its product for free to individual users but charges businesses for premium features and support. What pricing strategy does this represent?
Answer 21
Choose...
A retail store prices its products at $9.99 instead of $10.00 to make them seem more affordable. What pricing tactic is the store using?
Answer 22
Choose...
A fast-food chain introduces a new menu item specifically aimed at vegetarian and vegan customers, capitalizing on the growing demand for plant-based options. What targeting approach is this an example of?
Answer 23
Choose...
A luxury watch brand decides to maintain a high price for its products to maintain an exclusive image and emphasize quality. What pricing strategy is this an example of?

Step by Step Solution

There are 3 Steps involved in it

Step: 1

blur-text-image

Get Instant Access to Expert-Tailored Solutions

See step-by-step solutions with expert insights and AI powered tools for academic success

Step: 2

blur-text-image_2

Step: 3

blur-text-image_3

Ace Your Homework with AI

Get the answers you need in no time with our AI-driven, step-by-step assistance

Get Started

Recommended Textbook for

Project Management A Systems Approach to Planning Scheduling and Controlling

Authors: Harold Kerzner

10th Edition

978-047027870, 978-0-470-5038, 470278706, 978-0470278703

More Books